You want your nonprofit’s brand to be associated with value in the eyes of your email subscribers. To assess how many emails you should be sending per week, as yourself and your team two important questions: That being said, there is no “one-size-fits-all” recommendation on how many emails your nonprofit should send per week or month. This may not seem like a big number, but when compared to the general average of 6%, it’s quite a jump. A study from Mailchimp found that on average, nonprofits have an email open rate of just over 25%. “How Often Should a Nonprofit Send Emails?”Įmail is an invaluable avenue for connecting with your supporters. But first, let’s answer a common question that we get asked by our clients. In this blog, we’ll be sharing some easy-to-implement basics that can take your email strategy from good to great.
And who knows more about resonating messages than nonprofits? All you need is a message that resonates, and an intended audience. You don’t have to be a marketing prodigy to send a really great email. Even as open rates decline, nonprofit email marketing remains a solid revenue driver for organizations of all types and missions.
A solid email marketing strategy is essential to any business, and that includes nonprofits.
